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Pictogram Chart

Icons that stand for units, so numbers feel like people and things.

The idea

A pictogram counts in icons: one symbol stands for a unit, and the row of symbols is the bar. It makes numbers feel concrete and suits audiences who skip axes. Keep one icon equal to one unit, and say what it stands for.

Where to use it

  • People icons for a share of a population
  • Ratings with stars or symbols
  • Icon bars that compare categories
  • Percentages shown as filled icons

Templates

Start from any of these templates and swap in your own data.

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