Marimekko Chart
Stacked columns of variable width that show two dimensions at once.
The idea
A Marimekko chart sizes each column by one measure and splits it by another, so you read market size and market share in a single picture. It is the classic tool for segment-by-segment breakdowns. Keep the segments few so the labels stay readable.
Where to use it
- Market share by region and company
- Revenue by segment and product line
- Budget split across departments
- Cost curves with variable widths
Templates
Start from any of these templates and swap in your own data.
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