The idea
A funnel chart shows how a group shrinks from one stage to the next, so the biggest leak is easy to spot. It suits any process where each step loses some of the group before it. A Sankey version also shows where people go instead.
Where to use it
- Sign-up, checkout and onboarding conversion
- Sales pipeline from lead to closed deal
- Recruitment from applicant to hire
- Survey or application completion
Templates
Start from any of these templates and swap in your own data.
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