Amazon Revenue Breakdown by Category

The chart provides a detailed breakdown of Amazon's total revenue of $232.9 billion, highlighting the dominance of online stores, which account for 52.8% of the total revenue. This is followed by third-party seller services at 18.4%, showcasing Amazon's significant role as a platform for other sellers. Amazon Web Services (AWS) contributes 11.0%, reflecting its strong presence in the cloud computing market. Physical stores, despite being Amazon's fastest-growing segment with a 197% increase in sales between 2017 and 2018, only account for 7.4% of the total revenue. Subscription services, including Amazon Prime, make up 6.1%, while other services, primarily advertising, contribute 4.3%. The data reveals Amazon's diverse revenue streams, with a strong emphasis on digital and platform-based services. The geographical revenue distribution shows a heavy concentration in the U.S. (69%), with Germany and Japan contributing 9% and 6% respectively, indicating potential growth opportunities in international markets. This comprehensive revenue breakdown underscores Amazon's multifaceted business model and its strategic focus on expanding both its online and offline presence.

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