Wann ein Column Chart sinnvoll ist
Your categories have a left-to-right order
Months, quarters, years, age brackets, survey scales. Readers already expect time and ordered bands to run along the bottom of a chart, and a column chart puts them there.
You have a handful of short labels
Up to roughly a dozen categories whose names fit under a bar without tilting. Beyond that, or once the names get long, the horizontal bar chart stops fighting the labels and starts helping.
The comparison is the whole point
Height against a shared baseline is read more accurately than angle, area or colour. If your reader has to say which of these is bigger and by how much, columns answer it faster than anything else.
You want it to sit beside a line chart
Columns and lines share the same axis convention, so a column chart of monthly volume next to a line of monthly rate reads as one story rather than two unrelated pictures.