Jan 2, 2023
3 min read

Why Data Visualization Is Important

PlotSet teamwriter

Living in a data-driven world

This is the age of data. Being surrounded by social media and having infinite access to information through the internet have led to large datasets. It is interesting that 90 percent of the world’s data has been created in the past two years.

Understanding and processing this huge amount of data is troubling for a lot of people. Even if you can somehow make sense of datasets, it is probably impossible to translate the information into something actionable.

A bit scary, isn’t it?

Fear not. With a proper solution, you no longer need to worry about processing complex data. What you need is a tool that comes naturally to everyone and therefore is accessible everywhere. Suppose you wish to teach the word ‘apple’ to a foreigner. Which way is more effective?

a. Explain to them that an apple is a round solid fruit in three colors, yellow, green, and red.

b. Show them a picture of an apple.

Human beings are visual by nature. We just get it better with pictures! Pictures consist of colors and patterns that our brains can quickly identify. Did you know that 90 percent of information transmitted to the brain is visual? That is true. In addition, our brain has the capacity to process visual information 60,000 times faster than textual messages.

If making data understandable is of interest to you, you should take a closer look at data visualization.

Solid and captivating data visualization can help you analyze and process data faster, make captivating presentations, and tell fascinating stories. It could also be a helpful tool for accelerating communication because it can assist your audience in comprehending your message better. Have you ever heard this saying that says, “pictures have power”? Well, that is incredibly true about data visualization.


Read on to find out more.

What is data visualization

Simply put, the graphical representation of information and data is called data visualization, and it can be outlined as a chart, map, graph, or infographic. Instead of listing obscure numbers and information that would gradually give you a bad headache, you can easily embed your message inside a beautiful chart and voila! Suddenly, your data makes sense!

Imagine a student who wants to analyze the relationship between gender and college enrollment in undergraduate students as a part of a project to consider the social components contributing to the number of graduates annually.

It would probably be fine for this student to explain the numbers and other components through factual statements. However, it would be much more interesting to include a comprehensive chart, such as the following one, alongside the textual explanation.

This way, the student has not only explained the data but also made it comprehensible for anyone to understand. It is so much better this way, isn’t it?

By using these visual elements, you are taking advantage of the brain’s greatest function (i.e., the ability to process visual data faster) to enhance data processing and data-driven decision-making. In addition, visual data helps you collaborate and generate new ideas more effectively, which can impact your organizational, academic, or cognitive performance. It will help you navigate multidimensional relationships between datasets and make sense of them.

Creating visualized data

You might now wonder how you can draw a chart like this. Doesn’t it require coding skills?

Not with PlotSet!

PlotSet provides you with an extensive number of templates for various types of charts and flows to choose from that are suitable for your intention and data. With a simple drag-and-drop option, enter your data into the related fields and easily produce beautiful charts to impress your teachers, colleagues, or business partners. No coding skills required!

Step inside the world of data with PlotSet.

We, the PlotSet team, are enthusiastic to spice up your storytelling world using data visualization, and we will show you how to do so through various blogs. If you’re into data journalism or you just want to present your data to an audience, we strongly suggest taking a look at what we have prepared for you here. Enjoy reading!

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