Quand utiliser un Sankey Diagram
You are tracing a quantity through stages
Visitors from channel to page to outcome, energy from source to use, revenue from segment to cost to profit. The subject is movement, not comparison.
The losses matter as much as the gains
A Sankey shows the branch that drops away just as clearly as the one that continues, which makes it unusually honest about drop-off.
Your data has a source, a target and an amount
That three-column shape is exactly what the diagram consumes. If your spreadsheet already looks like that, this is probably the chart you want.
You have two or three stages
Two stages show a split, three show a journey. That is where a Sankey stays readable.