When we asked almost 100 journalists around the world whether AI would positively or negatively affect trust in news, 70% said it will lower trust a lot. A significant 20% said AI will raise trust. Just 10% said it will have no impact. Source: AI can influence trust in news in several ways. On one hand, AI technologies can be utilized to enhance the accuracy and credibility of news reporting by automating fact-checking processes, detecting misinformation, and analyzing data patterns for more objective reporting. This can potentially increase trust in news sources that leverage AI for these purposes. On the other hand, the proliferation of AI-generated content, deepfakes, and AI-driven misinformation campaigns can erode trust in news media. If people are unable to distinguish between authentic and manipulated content, it can lead to skepticism and uncertainty about the reliability of news sources. Ultimately, the impact of AI on trust in news depends on how it is implemented and regulated, as well as how individuals are educated about the capabilities and limitations of AI technologies in the context of news production and dissemination.
