Cuándo usar un Heatmap
You are crossing two categorical variables
Day against hour, channel against month, product against store. Two axes of categories and one number at each intersection is exactly the shape a heatmap consumes.
The pattern matters more than any single cell
Where the hot band sits, which row is consistently pale, whether the diagonal stands out. Heatmaps answer shape questions, not lookup questions.
You have a correlation matrix
Variables against themselves with a diverging colour scale is the standard way to read a correlation matrix, and one of the few cases where the chart is genuinely the fastest route to the answer.
There is too much data for anything else
Hundreds of cells fit in a screen-sized grid. No other chart type carries that much data at that density and stays readable.