The infographic highlights the challenges faced by major soda brands in 2016 as they struggled to regain lost market share. Notably, Coca-Cola experienced a slight decline of 0.1% in sales, while Diet Coke and Diet Pepsi saw significant drops of 4.3% and 9.2%, respectively. This decline in diet soda sales is attributed to growing consumer concerns over artificial sweeteners. In contrast, Dr Pepper and Sprite managed to buck the trend with sales increases of 1.3% and 3.7%. The data also reveals a steady decline in Coca-Cola's revenue from $46.8 billion in 2013 to $35 billion in 2017. In response to these challenges, Coca-Cola has aggressively expanded its brand portfolio, increasing the number of brands from 400 in 2004 to 800 today. This strategic move aims to diversify its offerings and capture a broader market share. The infographic underscores the shifting consumer preferences and the need for soda companies to adapt to changing market dynamics.
